Statistical Modelling for Business and Management

Professor Luiz Moutinho & Dr. Graeme Hutcheson (University of Glasgow Business School and University of Manchester respectively)

J.E. Cairnes School of Business and Economics, NUI Galway 09:00 :: 28th June 2010

This workshop concentrates on generalised linear models, as these provide a method for dealing with a large proportion of research questions typically posed by academic researchers. Methods for the analysis of continuous and categorical data (ordered and unordered) are discussed along with sessions on model selection, diagnostics and model improvements. All sessions are supported with computer exercises on management data sets. The open-source statistical software package R will be used throughout the course; copies of which are provided for each participant. Further information about R and its graphical user-interface can be found on the web at All data sets provided can also be read by SPSS.

All lecture notes, data sets, exercises and additional readings will be made available on-line a couple of weeks before the course starts. This is to help participants familiarise themselves with the course and software and prepare any questions.

The workshop does not assume any advanced statistical knowledge, although a basic grasp of correlation and p-values is assumed. The workshop is aimed at PhD students and post-doctoral researchers. Although the course is primarily aimed at business and management students, the techniques covered are general and apply to a number of disciplines.

ISSP Sponsors: