Does News Matter? Media Literacy, News Making & Social Activism -

Participatory Research with St Michael’s Estate Regeneration Team

Dr Mimi Doran

www.ul.ie/sociology for venue 13:00 :: 27th February 2013

Critical Perspectives on Youth, Community & Urban Regeneration Seminar Series 2013

This seminar investigates what media literacy entails in the field of political communications from the perspective of social activists. It explores how media literacy knowledge and capacity can challenge dominant voices by countering information, promoting particular perspectives and developing alternative news messages. The seminar examines the role and relationship of news sources in news production and illustrates how media literacy has the potential to enable greater access, democratic participation and citizen engagement.
It presents an analysis of the production and dissemination of media messages in relation to a collapsed regeneration project on a working class estate in Dublin, namely St Michael’s Estate Regeneration Team. It explores the training, knowledge and skills needed to develop meaningful media participation in both mainstream and new media, pinpointing resources needed for news construction and dissemination in the public domain.

The case study reveals how St. Michaels’ activists became a key news source in the wake of the collapse of Public Private Partnership (PPP) Regeneration projects in 2008. It explores the knowledge claims used by social activists as an alternative news source, based on experiential knowledge and it exposes the tensions and complexity of news-making. It looks at the sources cited in press articles and TV news and the strategies and actions taken by St Michael’s to maximise media coverage for their key messages. The case study demonstrates that media literacy can strengthen a group’s voice in the public domain, enable greater participation in public debate, provide alternative perspectives on particular issues and increase confidence, respect and recognition. Not surprisingly, the research also highlights the barriers to equal participation in media, culture, resources, respect and networks. Finally, it discusses some ideas that work towards developing a model of Politico Media Literacy for social activists that is aimed at developing meaningful engagement with mainstream and new media.

Attendance is free but advanced booking is required through ycsr@ul.ie

All Welcome

 
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